Motivation: Making money with a website

If you want (or need) to be receiving money with an Internet page, there is critical information you need to understand that no one is telling you about. This concerns the fundamental motivation of those to whom you are selling. Generally, Internet websites have 3 uses. These 3 uses are described in a behavioral theory which has been discussed for half a century. The Psychologist David McClelland wrote articles about our motivations as being based in affiliation, achievement, and power.

Basic Motivational Patterns

If you want power, you want to manage or control things. This could be by being the guide who persuades people or being the captain. The goal of anyone who wants power is to have people admire them.

If you want affiliation, you want to belong to the pack. You are concerned about being accepted as a member. The outcome of anyone who wants affiliation is to be welcomed by the group.

If you need achievement, you want to obtain, to have, and to get. You are concerned about being the one who made the goal and the one who got the prize. The outcome of anyone who wants achievement is to be the pinnacle of success.

Internet Website Motivations

These motivational fundamentals display themselves as the motivation of Internet websites as well as the motivation of people. Let us look at some cases of these motivation versions on the Internet.

The power Internet page is designed to stimulate the most people and to be the Internet web page which manages or controls some characteristic of the Internet. For instance the Google brand is about power. This brand hasestablished itself as having majority control of site analytics, email, shared calendars, advertising, searches, blogging, blog alerts, and even video hosting.

Social networks, such as Facebook, My Space, Twitter, and Ning are designed to encourage the affiliation needs of their fans. They deliver many dozens of features that members can collaborate with each other in an affiliation manner. Subscribers are becoming 'friends' and communicating with each other through conversation and games so that they can act out on their affiliation desires.

Internet marketing websites have a tendency to be created for achievement. The creators of these Internet websites want to be successful by making money with a website. Traditionally, their Internet page outcomes are designed for obtaining the sale. This involves many steps including keyword selection, squeeze pages, sales pages, sales videos, internet promotion, email marketing, opt-in lists, influencing language, and a host of other parts of their sales techniques.

Applying This Information

Managers of Internet marketing web pages are trying additional techniques and processes to achieve their outcome and be a success. If you want to be a success selling to them, you must make sure you let them know how they will be a success when they use what you sell them.

To read more about this topic refer to my Squidoo Lens.

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Proactive Niche Building

Internet Marketers have known for some time that social networks are an amazing resource for finding members of your selected niche. In many cases, members congregate around topics of interest to themselves and end up in chat rooms and in forums for discussion of those issues. Marketers as well as NGOs have also found that SNS (social networking sites) offer fertile ground for collecting interested members and for sales or donations.

Building Your Niche

This social network is for those who use want to take an active part in the creation and development of their niche using SNS. We offer a platform for you to describe, learn, and discuss a variety of ideas and techniques for using SNS as a media for identifying, growing, and engaging your niche.

This Group's Focus

Let's keep our conversations focused on the social media aspect of our work with our niches. This site is about using social media to grow relationships and grow a community. Let's keep our focus on techniques to achieve this.

Fair Game: Blogs, Social Networks, Forums, Membership Sites, Niche Building, Conversational Marketing, Membership Management

Frowned Upon: Techniques for Internet Marketing, Links, Backlinks, SEO, PPC, Driving Traffic, Hype, Salespages/Salesletters, Squeeze Pages, or List Building.

I welcome you and I hope you find your contacts and communication here both rewarding and fruitful. Thanks for dropping by and I encourage you sign up today.

Rodger Bailey