Motivation: Making money with a website
If you want
(or need) to be receiving money with an Internet page, there is critical information you need to understand that no one is telling you about. This concerns the fundamental motivation of those to whom you are selling. Generally, Internet websites have 3 uses. These 3 uses are described in a behavioral theory which has been discussed for half a century. The Psychologist David McClelland wrote articles about our motivations as being based in affiliation, achievement, and power.
Basic Motivational Patterns
If you want power, you want to manage or control things. This could be by being the guide who persuades people or being the captain. The goal of anyone who wants power is to have people admire them.
If you want affiliation, you want to belong to the pack. You are concerned about being accepted as a member. The outcome of anyone who wants affiliation is to be welcomed by the group.
If you need achievement, you want to obtain, to have, and to get. You are concerned about being the one who made the goal and the one who got the prize. The outcome of anyone who wants achievement is to be the pinnacle of success.
Internet Website Motivations
These motivational fundamentals display themselves as the motivation of Internet websites as well as the motivation of people. Let us look at some cases of these motivation versions on the Internet.
The power Internet page is designed to stimulate the most people and to be the Internet web page which manages or controls some characteristic of the Internet. For instance the Google brand is about power. This brand hasestablished itself as having majority control of site analytics, email, shared calendars, advertising, searches, blogging, blog alerts, and even video hosting.
Social networks, such as Facebook, My Space, Twitter, and Ning are designed to encourage the affiliation needs of their fans. They deliver many dozens of features that members can collaborate with each other in an affiliation manner. Subscribers are becoming 'friends' and communicating with each other through conversation and games so that they can act out on their affiliation desires.
Internet marketing websites have a tendency to be created for achievement. The creators of these Internet websites want to be successful by making money with a website. Traditionally, their Internet page outcomes are designed for obtaining the sale. This involves many steps including keyword selection, squeeze pages, sales pages, sales videos, internet promotion, email marketing, opt-in lists, influencing language, and a host of other parts of their sales techniques.
Applying This Information
Managers of Internet marketing web pages are trying additional techniques and processes to achieve their outcome and be a success. If you want to be a success selling to them, you must make sure you let them know how they will be a success when they use what you sell them.
To read more about this topic refer to my Squidoo Lens.
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